Enjoying Six Straight Years of Brand Value Growth, Advantech Flexes Muscles

Global IPC and eAutomation facility and service leader Advantech won 10th place in the just-released 2008 Top Taiwan Global Brands survey, with a brand value of US$299 million. The company was also recognized for its six straight years of steady brand value growth, evidence of increasing global image stature, and stronger brand competitiveness.

Focused Leadership
The Top Taiwan Global Brands Survey is organized by the Taiwan External Trade Development Council (TAITRA) and co-organized by the BusinessNext and Interbrand. Advantech was the only IPC maker in Taiwan to advance to the top 10 rankings, manifesting Advantech’s many years of effort in expediting corporate internationalization and refining its brand image.

Advantech CEO KC Liu notes that, “Twenty-five years since its inception, Advantech has well become the leader in the global IPC market. Advantech has unwaveringly embraced its corporate philosophy of offering Trusted ePlatform Services, and its commitment of resources and passions to the IPC field is crucial in setting the pace for Advantech’s global leadership. In recent years Advantech has intensified endeavors to polish its branding framework, with Focused Leadership setting the tone to pioneer the market and scale new heights with the company’s niche-centric leadership and execution-minded staff.”

Service-Oriented Customer Partnership
Interbrand, a renowned branding consulting company, forecasts a bright future for Advantech as the company has shifted directions from a “product-oriented” approach to a “service-oriented” business development strategy. Advantech’s devotion to providing innovative ePlatform products and services promises to position the company as a most-trustworthy business ally for every customer. Lastly, Advantech’s global branding network in 18 countries and 39 cities facilitates the speediest time-to-market services and support to its clients around the world. These business tenets have decidedly paid dividends in Advantech’s illustrious brand position.

And to meet the demands of a fast-growing knowledge economy, Advantech is introducing an Open Business Model to determine its future organizational and operational direction, and will continue to drive its core business growth engine to further advance its established leadership in the IPC and eAutomation niche market. These executive decisions will safeguard a solid cornerstone for Advantech’s sustainable future operation, and an ever-improving global brand position.

About Advantech –Founded in 1983, Advantech delivers visionary and trustworthy industrial computing solutions that empower businesses. Advantech is a Premier Member of the Intel® Embedded and Communications Alliance, a community of embedded and communications developers and solution providers. We cooperate closely with solution partners to provide complete solutions for a wide array of applications in diverse industries, offering products and solutions in three business categories: Embedded ePlatform, eServices & Applied Computing, and Industrial Automation groups. With more than 3,400 dedicated employees, Advantech operates an extensive support, sales and marketing network in 18 countries and 39 major cities to deliver fast time-to-market services to our worldwide customers. (Corporate Website: www.advantech.com.my).

Courtesy of Advantech